(01)

Experience

Feb 2026 – Present Jakarta, Indonesia

SEO Specialist

Seven Retail

  • Scaled content production by creating 100+ high-quality SEO pages and producing 55 articles monthly, consistently expanding the keyword footprint and organic reach.
  • Optimized site performance through the comprehensive revamp of 30+ underperforming pages, improving content relevance and search rankings.
  • Driven SEM efficiency by developing 55 experimental landing pages per month, utilizing A/B testing to enhance Quality Score and ad performance.
  • Maximised revenue growth by aligning SEO strategies with the sales funnel, resulting in a significant increase in organic conversion rates and qualified lead generation.
Jun 2025 – Feb 2026 Jakarta, Indonesia

SEO Specialist

Dealls – Jobs, CV & Mentoring

  • Boosted website traffic by 1,000%+ in just 4 months; successfully scaled KantorKu.id from <150 to 11,000+ weekly clicks (100x growth) and Dealls from 100K to 900K+ weekly clicks.
  • Developed and executed data-driven SEO campaigns that grew search visibility to 1 Million+ weekly impressions for KantorKu and 32 Million+ weekly impressions for Dealls.
  • Produced high-performing blog content that ranked 200+ keywords on Page 1, significantly increasing organic engagement and session duration.
  • Improved SEO-driven conversion rates by 35% by aligning content with search intent, successfully driving 50+ qualified B2B leads per week (WA & Form submissions).
  • Managed SEO for Tzu Chi Hospital’s website, growing impressions from ~100K to 5M (+4,900%) and clicks from ~10K to 40K (+300%).
  • Improved technical SEO health by fixing crawl errors, enhancing Core Web Vitals, and optimizing site structure to achieve a 259% Organic Clicks growth YoY.
  • Executed off-page SEO strategies, including backlink acquisition from authoritative domains, while analyzing developments using Google Analytics 4, Google Search Console, & Semrush.
July 2022 – June 2025 Jakarta, Indonesia

SEO Specialist – Marketing Assoc.

PT Pakar Digital Global, Paper.id

  • Increased website traffic by 114% within a year through strategic SEO efforts.
  • Created Kamus Bisnis Paper.id as a strategic initiative to increase awareness on SERP. Success to increase 500k on GSC impression during 3 months.
  • Communicate and work with tech team to optimize technical & on-page website.
  • Create framework & handle push notifications app.
August 2021 - July 2022 Jakarta, Indonesia

SEO Specialist

PT Vidio Dot Com, Vidio.com

  • As an intern, responsibilities included conducting keyword research, on-page optimization, site audit, competitor analysis, SEO data analysis, off-page strategy, link building, and collaborating with stakeholders.
  • Responsible for monitoring and analyzing website traffic data using tools like Google Analytics and Google Search Console.
(02)

Expertise

Development

  • Next.js
  • React
  • TypeScript
  • Tailwind CSS
  • Node.js
  • Python

SEO & Growth

  • Ahrefs
  • Semrush
  • Screaming Frog
  • Google Search Console
  • Google Analytics 4
  • Google Tag Manager
(03)

Selected Work

PT Harsya Remitindo (Pivot)

2025
SEO Freelancer

Conducted keyword research, optimized technical site, revamped website & content blog.

PT United Tractors Tbk

2024
SEO Freelancer

Conducted keyword research, optimized technical site, revamped website & content blog.

Odysee Education

2024
SEO Freelancer

Conducted keyword research, created 10 education articles monthly, SEO strategy plan, website revamp.

Education Information System

2024
Full-Stack Developer

Built a school management system for academic and administrative use in a foundation’s educational network.

Dental Diagnosis Mobile App

2024
Mobile Developer

Developed a mobile application for dental diagnosis, integrating medical data input and visualization.

L.Tru

2023
SEO Freelancer

Keyword research, content plan, SEO strategy, technical SEO optimization, website revamp.